IsmaLab

Our prestations: from the design to the analysis of your behavioral experiments

Designing the experiment

You have an issue you want to address scientifically?

Based on the analysis of the literature and the state of the art, we define with you an experimental plan that can address it. We identify the most relevant paradigm and environment and adapt it to your issue to translate your research question into statistically testable hypotheses. We define the parameter values to be set, the variables to be measured, manipulated, or controlled, the necessary incentives, the statistical tests, and the necessary sample size.

Creating the material

You have a well-defined experimental plan?

We code the experiment and prepare for you all the necessary materials (stimuli, content, visuals, instructions, etc.). We take particular care in testing the ergonomics of our applications and the simplicity and clarity of the instructions during pilot sessions to maximize participants' understanding and minimize cognitive load, with the aim of reducing noise in the data to be collected later as much as possible. In a spirit of reproducibility, we share with you the documented source code and all the elements necessary to easily and freely modify the experience for your future projects. We assist you in drafting the preliminary documents (ethics committees, Data Management Plan, pre-registration, etc.).

Running experiments and collecting data

Your experiment is ready to run?

We handle the entire data collection process. Management of the schedule and experimental sessions, recruitment of participants, welcoming participants, compensation of participants (in cash, by bank transfer, PayPal, Lydia, etc.). We can either create a laboratory using your existing resources (e.g., a computer room) or we can come with our own mobile laboratory (8 stations). We deliver a clean and formatted database. No need to collect and process all the participation and payment receipts anymore: we cover all the expenses and provide you with a single invoice.

Analysing data and presenting results

You have data you want to analyze?

We take care of the analysis and provide you with regression tables and graphs. In an effort to ensure reproducibility, we will always share the source code (R or Python) with you so that you can freely modify and reuse the code in your future projects. We can also take care of performing an independent robustness statistical analysis and test the statistical replication of your results.

IsmaLab - Behavioral Science Research